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NSW Public Health Bulletin archive

Promoting tobacco to the young in the age of advertising bans Volume 15 Issue 5-6

Greg Soulos, Stafford Sanders

New South Wales Public Health Bulletin 15(6) 104 - 106 Published: 2004

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About the author/s

Greg Soulos

Stafford Sanders


Most forms of tobacco advertising have been banned in
Australia since the enactment of the Tobacco Advertising
Prohibition Act 1992. The tobacco industry has often
sought to undermine the intent of the Act. This article
describes a number of non-traditional promotional
strategies adopted by the tobacco industry, to target the
young in recent years, and suggests possible responses to
counter these strategies.