Abstract
Pandemic influenza planning presents challenges for both
government and businesses. Effective cooperation and
communication before and during a pandemic will help
mitigate the major threats to societal function. The major
challenges for government include communicating a
realistic estimate of pandemic risk, managing community
anxiety, communicating the need for rationing of
vaccines and antiviral medications, setting standards for
preparedness, and gaining the trust of essential service
workers. For businesses the challenges are tailoring generic
planning guides to local use, and making links with local
and regional partners in pandemic planning.
